In the area of asset utilization, Wal-Mart’s has invested huge amount of money into online selling in order to provide easy access to more Wal-Mart. Walmart.com has more than 1,000,000 products and in the innovative business, Wal-Mart continues to develop, such as Music Downloads and 1-Hour Photos, which gives customers the convenience of ordering products online and picking them up at a local Wal-Mart. Besides technology, Wal-Mart is also expanding their business on merchandising, real estate, marketing, communication, logistics, and new retail categories and markets. Wal-Mart generates about 312.4 billion of the merchandise industry sales. Target’s total revenue was approximately 52.6 million. Compare to Wal-Mart, Target stores are only in the United States and not abroad. The merchandise industry is rapidly growing here in the United States and with the ever-changing economy, both companies Wal-Mart and Target have increased sales by building stores in strategic locations and keeping prices low ti keep the competition going. Target as utilized its asset by placing general merchandise with grocery items so customers can shop in one place for everything they need. Target also uses the World Wide Web just like Wal-Mart to maximize sales and also as a communication tool to interact with consumers and improve customer service.
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